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Digital Agriculture: Influences, Trends, and Opportunities among Ag Retailers

There are many transformational forces within crop production, consumer preferences, and regulatory requirements that will require ag retailers to rethink their strategic fit within the food value chain. To stay competitive, ag retailers will need to invest in technology infrastructure, training programs, and alliances that better serve an evolving food value chain while meeting the expectations of a new generation of farm managers. Digital agriculture provides the opportunity for ag retailers to operate more efficiently, strengthen the grower relationship with better customer experiences, and protect its valuable place within the food value chain.

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