This report summarizes key findings from a baseline study conducted on 679 households in 5 Local Government Areas (LGAs) in Oyo State, using a purposive sampling method. Of the 679 households assessed in the study, 460 (68%) are currently integrated into FCW’s supply chain (i.e. they currently supply FCW with fresh milk); the remaining 219 households (32%) have been identified as potential suppliers but have not yet been integrated. A household was defined as a man, his wives, and unmarried children. The husband and 1st wife were interviewed, bringing the total number of questionnaires administered as part of this study to 1,358. Moreover, information was collected from FCW’s dairy development program (DDP) team including the R&D and DDP Manager, Lawrence Ohue; Dairy Extension Manager, Dr. Akinade Samson Adebayo; and the Milk Collection Manager, Adekunle Olayinwola.